Hello Zoey,
This is a great post. One aspect of the company that is interested me was brand alignment. Brand alignment is more than just another buzzword in marketing. Even though many business leaders don’t fully understand how important it is, it is important to the success of every business. Brand alignment is when both the people inside and outside a company understand what the brand stands for and what it promises. The executives, employees, and partners of CompanyOne are all on the same page with the brand. They all know why the brand exists and what it promises to customers. When a brand is well-aligned, it stays the same, which makes it easy for customers to recognize and trust (Tolppanen, 2018). And reliability is the most important thing for a customer to trust you. A brand that is well-aligned gives a recognizable brand experience and always delivers on what it promises. The process of building trust with customers leads to brand loyalty, which is the best thing you can have.
References
Tolppanen, A. (2018). Impediments and Management of Internal and External Employer Brand Alignment. https://aaltodoc.aalto.fi/handle/123456789/34739
Hello Zoey,
This is a fantastic post. I like how you introduced the value of web analytics in marketing today. The use of analytics provides marketers with access to vast amounts of data regarding their clients and the online presence of their business. A business is able to make judgments that are more in line with reality and better their marketing efforts when they make sense of the data (Desai & Han, 2019) In turn, this can assist a company in making educated decisions that will optimize the return they receive from their digital marketing efforts. Gathering data is vital in order to comprehend the intended audience. The management can use the information gleaned from their customers’ activities and demographics to better understand what their consumers will do and what will eventually convince them to convert. A company can gain a clear image of the persona of its ideal customer by analyzing demographic information such as the ages, regions, and hobbies of potential customers.
References
Desai, S., & Han, M. (2019, April). Social media content analytics beyond the text: A case study of university branding in Instagram. In Proceedings of the 2019 ACM Southeast Conference (pp. 94-101). https://dl.acm.org/doi/abs/10.1145/3299815.3314441
