In the BEAR, students will analyze the business environment in the market. The submission should be 3-4 pages in length. Students should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data that is not directly relevant to the goal of deciding whether the market should be developed or not. Data that would be relevant could include, but may not necessarily be limited to, the following items:
· Political and regulatory stability – Students will need to describe and discuss the political and regulatory system with reference to their stability and receptivity to international business, including foreign investment.
· Legal system – Students will need to describe and discuss the kind of legal system that exists there. The following questions are typically important in such a discussion – Is the legal system transparent and independent? Is it fair and objective? Does it protect intellectual property, foreign investments, etc.?
Teams will be required to develop a market entry strategy for the M-Box and MES-Sim in the selected market. This could include, but may not necessarily be limited to, the following items:
· Transportation and telecommunications infrastructure
· Methods of distribution within the country
· Points of sale issues
The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations. The submission should be 6 pages in length.