In this milestone, you will analyze the Fabricant Manufacturing Project and begin tasks related to initiation.
To complete this assignment, review the Milestone One Guidelines and Rubric document.
Also, 100% free of plagiarism and completed on time!!!
Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain
relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a
strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade,
and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external
communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the
final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.
Specifically, the following critical elements must be addressed:
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to
accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.