Using the company Apple Inc. choose a product or service the Apple Inc. offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map (attached template) for your chosen
product/brand and using a minimum of seven competitors, rank each
product/brand on the two variables based on how they are positioned in
the consumers’ minds.
Explain why you placed each competitor on its
particular spot on the map, and how you might strengthen your chosen
product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four
segmentation variables – demographic, geographic, psychographic and
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.
Format your assignment consistent with APA guidelines.