Developing Marketing Strategies
You must cite all resources used and include an APA-formatted bibliography.Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.(100 points)(A 3-page response is required for the combination of Parts A, B, C, and D.)
Part A Choose the type of company you work for and write a description of the company that includes the following.
1.The Industry You Operate In
2.Product Lines
3.Total Number of Employees
4.Annual Revenue
5.Top Competitor
6.Any Other Relevant Information
Part B Write an overall description of the new product you will be promoting. Include four (4) product features and one (1) benefit for each feature.
Part C Identify and describe the three (3) primary market segments (target markets) you will promote to; in each description, identify two (2) demographic and one (1) psychographic characteristic.
Part D Develop a list of five (5) marketing activities you recommend to promote this new product. Include the reason why you believe each of the marketing activities will be successful.
