GOOD-NEWS LETTER (20 POINTS)
FINAL VERSION DUE AS FOLLOWS:
Park Ranger Public Relations has been hired by Homer Simpson to promote a new extreme sport known as “Iron Cross.” Simpson is CEO of a company called Radical Sports Unlimited.
Your job is to develop public relations materials to support his initiative. (Additional details can be found in the SS17 Scenario Brief.)
Simpson has assigned your second task: draft a letter informing leaders in Traverse City, Michigan, that Simpson plans to stage the first-ever
Iron Cross race is their city. Your message must take the form of a good-news letter as discussed in class, and be addressed to Traverse City Manager Art Molburn at City Hall.
To succeed, your letter must include facts and data that establish Traverse City as a logical location for the first Iron Cross race. It must be addressed to Molburn, but your
messaging should appeal to Traverse City opinion leaders in general. Such details would be similar to those developed in your blog post.
You will write the letter, but it will be signed by Simpson. (So you are ghostwriting.)Your message must adhere to the general format and guidelines for business letters and reflect the four-part good-news
organization and messaging strategies covered in class.