The same questions are in the file also 1-20 for each question you can highlight answer thank you. Let me know if you can do thanks.
Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?
Reach
Focus
Frequency
Channeling
Image
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Which of these is not part of the usual consumer buying process
Need recognition
Information search
Evaluation of alternatives
Sales search
Purchase decision
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Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service. This describes their ________________
Brand identity
Brand promotion
Advertising strategy
Elevator speech
Brand image
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Walmart has a very sophisticated inventory management system that tracks every purchase, manages the reordering from the supplier and tracks the shipment on its way to the stores. What part of marketing best describes this?
Process
Supply chain management
Customer orientation marketing
Service marketing
Upstream marketing
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Which of these is NOT a common part of a firm’s brand?
Public relations
Identity
Image
Associations and beliefs
Logos, colors and taglines
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Which of these is NOT part of the typical personal selling process
Question 6 options:
Closing
Handling objections
Follow up
Sales promotion
Demonstration
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Fabulous Cookies has just discovered that the organic flour they use may be in short supply because the certified organic fertilizer they source in Honduras is unavailable. This describes a failure of what part of their marketing management?
Question 7 options:
Forecasting
Product
Supply chain
Positioning
Process management
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Nike’s “Just Do It” is an example of a
Question 8 options:
Advertising concept
Marketing communication
Tagline
Brand promise
Mission statement
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Which of these is NOT necessarily true of sales promotion marketing?
Question 9 options:
Sales promotions allow marketers to gather valuable data
Coupons and other promotions let retailers and service providers build customer loyalty
Sales promotions encourage customers to buy quickly, rather than some time in the future
Coupons are especially useful for appealing to lower income consumers
Sales promotion are a useful way for marketers to build customer lifetime value
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Sue and Mike’s kids are telling their friends about their upcoming visit the Disney World and that they think it is happiest place on earth. This is an example of Disney’s __________________
Advertising
Brand image
Promotional campaign
Brand identity
Promotional campaign
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Randy is considering buying a new truck and wants to learn as much as he can about the various models available. In what phase of the buyer decision process is Randy in?
Evaluation
Information search
Investigative
Mega data
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A consumer may process information in an advertisement by either the central route or the peripheral route. What consumer behavior concept does this describe?
Multi-tasking process
Elaboration likelihood
Consumer awareness model
Cognitive dissonance
Consumer disruption
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Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number?
Reach and focus
Frequency and reach
Square footage and location
Traffic count and size
Time and size
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For following question match the description to the correct part of the IMC mix.
Coke has hired a number of college students to skateboard though crowds at sporting events with trays of ice cold cans of their products.
Guerrilla marketing
Advertising
Sales promotion
Public relations
Data management
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For following question match the description to the correct part of the IMC mix.
Celebrities R Us represents the hottest new boy band. They plan a series of in-person autograph sessions but the fans have to subscribe to the agency’s press releases to find out when and where.
Guerilla marketing
Sales promotion
Public relations
Direct marketing
Micro targeting
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For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is releasing its new line of canine diapers and is planning a series of full color inserts in major pet magazines.
Guerilla marketing
Advertising
Sales promotion
Public relations
Micro targeting
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For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is planning a marketing campaign that rewards pet owners who post the best photos with coupons good for a buy one get one free offer for their kennel pads
Sales promotion
Public relations
Direct marketing
Personal selling
Data management
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For following question match the description to the correct part of the IMC mix.
Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot.
Sales promotion
Public relations
Personal selling
Data management
Micro targeting
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For following question match the description to the correct part of the IMC mix.
Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.
Guerilla marketing
Advertising
Sales promotion
Direct marketing
Personal selling
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For following question match the description to the correct part of the IMC mix.
Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?
Guerilla marketing
Advertising
Sales promotion
Personal selling
Data management
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