Discussions and Assignment – Marketing and Public Relations

Discussions

1. Image
    
   How do brand name and corporate image help customers?  How does it help the company’s marketing?  Are those two benefits complementary?  Give an example of a strong brand image.  Respond to at least two of your classmates’ postings. 
2. Attitudes and Values
    
   In marketing, what is the difference between attitudes and values?  Why is it an important distinction?  Give examples and respond to at least two of your classmates’ postings.

Assignment

Brand Name and Corporate Image

What are the differences between “brand name” and “corporate image”?  Are these terms related?  In 2-4 pages, explain your position using both the text and research from the University’s Online Library.  Present in APA style with references.