This week’s Assignment consists of reading a scenario about Sandwich Blitz, Inc. and writing about
what strengths, weaknesses, opportunities, and threats (SWOT) that the business faces if Dalman
and Lei commit to a large-scale expansion of their business.
In this Assignment on creating a business SWOT analysis for Sandwich Blitz, you will engage in
developing the following professional competencies:
• Problem solving and critical thinking by analyzing qualitative data in decision making.
Click on the Video icon in the course to sit in on an operational meeting Dalman and Lei are having
about the company.
Dalman and Lei have recently discussed the future of Sandwich Blitz. Lei has noted the emergence of
two new franchise operations that offer food and beverages similar to that of Sandwich Blitz. Although
these have not yet entered the market, she feels that this is only a matter of time. The company has
the resources to open two additional locations if good places can be found. The recent economic
downturn has adversely affected the occupancy rates in the larger office parks that have historically
been good locations for their shops. They could always look at other cities but have never considered
this. Dalman and Lei are wondering if they expand again, should it be a small expansion or should
they try something on a larger scale.
After reading the scenario above and the readings in the text for Unit 3 and completing the practice
Learning Activities in this unit, what do you think are the strengths, weaknesses, opportunities, and
threats (SWOT) that the business faces if Dalman and Lei commit to a large-scale expansion of their
business? Be sure to identify at least one strength, one weakness, one opportunity, and one threat
that apply to the scenario.