BUS421 Week 4 Discussions 1 and 2 MUST BE ORIGINAL

Discussion 1

Communicating Crisis

Read the article, “The Tesla Fire is a Textbook PR Problem – And They should Fix It (Links to an external site.)Links to an external site..” How did Tesla address the fire with the organization’s Model S in October, 2013? Was the organization upfront and forthcoming? Why or why not? Discuss at least three recommendations for Tesla to use when communicating with the public regarding this crisis.

Discussion 2

Integrated Marketing Communication: Tools

Identify the five tools of the Integrated Marketing Communication (IMC) strategy. Provide an illustration of how each of the five tools might be used within an IMC program.


Wood, M. (2008). The marketing plan handbook (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.


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